Our story

UFeed was born from the heart of the Arab African world, with a mission to transform the Human Capital domain. We are unique in that we integrate technology while leveraging 30 years of mastery through JOBMASTER to ignite tech-savvy change.

UFeed is the spark that turns decades of consulting wisdom into accessible, AI-powered tools, crafted by regional experts for a global stage. Our platform is fully enabled in both Arabic and English, ensuring that we cater to the diverse needs of our users.

Our journey is fueled by a powerful purpose: to break down the barriers of traditional consulting and democratize human capital excellence. We empower every organization—from startups to giant corporation—with tools once reserved for the elite, as well enabling consulting businesses to address their clients' needs seamlessly and efficiently by adopting our platform. We focus on building internal capacity for our clients, tapping into the untapped knowledge base vertical in Human Capital to support data-driven decision-making.

With UFeed, organizations can establish industry benchmarks and norms, guided by well-defined tools and data analytics that ensure success and cost efficiency for both our clients and their customers. Coming from the region, we understand how to serve our local market using global expertise infused with local flavor. UFeed is committed to harnessing cutting-edge technology, paving the way toward a fully AI/ML-powered model that enhances the future of human capital management.

trusted by our clients

Slider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider ImageSlider Image

Ufeed: The Next-Gen Bilingual HR Tech Platform

Built for the region, ready for the world — UFeed empowers organizations with bilingual, AI-driven tools to manage and grow their human capital with clarity, equity, and speed.

Key Benefits:

  • Truly Bilingual
    Arabic & English interface designed for native fluency. biographical_title
  • All-in-One HR Platform
    Job evaluation, grading, engagement & more.
  • Smart Insights
    AI-powered analytics for better decisions.
  • Equal Access
    Premium HR tools made affordable and scalable.
UFeed Platform Interface
quote

icon UFeed is in the process of enabling machine learning icon and artificial intelligence capabilities at an affordable price. icon

quote

Our Board Members

Mahmoud Abdallah

Founder and CEO

Tarek Roushdy

Advisory Board Member
Founder and Managing Partner - UI Investments

Hisham El-Badawy

Board Member
Group Chairman - GICG

Message from the CEO

Technology enablement has become a crucial tool for organizations worldwide, boosting their growth and success. Inspired by this trend and driven by a sincere belief in equitable access, I envisioned UFeed a cutting edge corporate startup at the forefront of technology driven enablement. Our aim is to collaborate with various stakeholders to introduce a well structured, advanced, and cost efficient platform that harnesses the power of data, digitalization, AI and ML. UFeed aims to bridge the gap between premium consulting tools and knowledge accessibility within organizations, empowering individuals with the right tools at an affordable price. Our name, UFeed, carries a meaningful essence. In Arabic, it signifies the benefit and value we bring, while in English, it represents the quantity of data we feed into the system. As we accumulate more data points, our stakeholders leverage better outcomes and enhance their decision making processes. Originating from the vibrant Egyptian Arab African horizon, we aspire to expand our valuable insights to the global stage. UFeed operates as a comprehensive, cycle based platform where you feed it with information and data, and in return, it provides you with knowledge and analytics. The cycle persists by continually expanding inputs and data, leveraging technology, ML, and AI to continually improve outcomes. We understand the wealth of data available to businesses and strive to provide actionable insights that drive data driven decision making.

Thank you for being a part of our journey.

Warm regards,

Mahmoud Abdallah